The event is in Lithuanian. 

What are the benefits of personal brand development and what are the expectations of a marketing professional?

The personal brand is becoming an increasingly important element in building the image of organizations and individuals.
Today, thanks to social media, a personal brand can be developed by each of us, and for marketing professionals, this expectation is even higher.

During the hands-on session, the lecturer will help marketing professionals develop guidelines for strengthening their personal brand.

The purpose of the practical session:
You will gain knowledge and practical advice on how marketing professionals should develop their personal brand on social networks.

During the practical session you will learn:
• What are the benefits of personal brand development and what are the expectations of a marketing professional?
• What are the key strategic elements of personal brand development?
• Channels and content – how to select and plan?

Lecturer of the practical session:
Dr. Dominyka Venciūtė, one of the most well-known personal brand development experts in Lithuania, ISM Management and Economics lecturer, certified marketing manager, and founder and consultant of the personal branding and marketing consulting company Persona Cognita.

Registration and more information about the event:
https://renginiai.lima.lt/lt/renginiai/1/view1142